Supermarket sales force: covering 100% of all supermarket industry in the country. We have 1 KAM for Walmart with 5 supervisors in the whole country who are supported by 1 inplant and 5 junior supervisors. We also have 1 KAM for Super Selectos who leads 6 supervisors in the whole salvadorean territory.
All supervisor performance is evaluated by a field auditor. In this channel, we also count with 70 displays that cover 100% of Super Selectos, Walmart and Pricesmart stores.
We are working with Walmart to support their efficient promoting program in Despensa Familiar and Maxi Bodega.